Box and Carton Overwrap Films Market Growth Outlook, Innovations, and Key Players

The box and carton overwrap films market is set to expand significantly, projected to reach USD 23.06 billion by 2034, up from USD 15.52 billion in 2025, growing at a CAGR of 4.5%. These films are widely used in packaging across consumer goods, food and beverages, pharmaceuticals, and personal care sectors.

Overwrap films provide tamper evidence, moisture resistance, product protection, and enhanced shelf appeal. Their growing demand is fueled by:

  • Rising packaged food and beverages consumption.

  • Expansion of retail and e-commerce industries.

  • Increasing adoption of sustainable, recyclable, and biodegradable packaging solutions.

Key Market Insights

Regional Trends

  • Asia Pacific dominated in 2024 with nearly 65% share, driven by urbanization, industrialization, and e-commerce growth.

  • North America is expected to record notable CAGR, led by eco-friendly packaging adoption and rapid e-commerce expansion.

Material Type

  • Polypropylene (PP) held ~60% share in 2024 due to its cost-efficiency, transparency, and tensile strength.

  • Bioplastics expected fastest growth (2025–2034) due to sustainability-driven regulations.

Film Type

  • Transparent films (BOPP) dominated with ~55% share in 2024.

  • Barrier films expected highest CAGR during the forecast period.

Thickness

  • 20–40 microns segment led in 2024 (~50% share).

  • Up to 20 microns projected fastest growth owing to lightweight and resource-saving benefits.

End-Use Industry

  • Food & beverages dominated with ~45% share in 2024.

  • Pharmaceuticals expected fastest growth due to rising need for tamper-proof, high-barrier packaging.

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Emerging Market Trends

Increasing Sustainability Innovations

Growing preference for recyclable, compostable, and biodegradable films and demand for mono-material packaging is shaping market direction.

Smart & Active Packaging

Integration of smart packaging technologies for freshness indication, anti-counterfeiting, and traceability is driving innovation.

Enhanced E-Commerce and Branding

Booming online retail and brand differentiation strategies have boosted the adoption of overwrap films for attractive and protective packaging.

Role of Artificial Intelligence in Packaging

AI is transforming the box and carton overwrap films market through:

  • Predictive maintenance for manufacturing efficiency.

  • Generative AI-based customization of designs, shapes, and sizes.

  • Material selection optimization to reduce defects and improve quality.

Market Dynamics

Driver – Rising Concern for Product Safety

Growing consumer awareness about health and freshness has spurred demand for films offering excellent contamination, oxygen, and moisture barriers.

Challenge – Regulatory Compliance

Strict health and safety packaging guidelines in pharmaceuticals and food sectors pose challenges for producers.

Opportunity – E-commerce Expansion

The surge in e-commerce is creating new opportunities for secure, attractive, and single-serve packaging solutions.

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Value Chain Analysis

  • Raw Materials: Polyvinyl chloride, polyethylene, PET, polypropylene.

  • Component Manufacturing: Nylon and polyethylene-based packaging solutions.

  • Logistics & Distribution: Emphasis on protective films, efficient transport, and improved end-user delivery.

Top Companies in the Box and Carton Overwrap Films Market

1. Amcor PLC

About: A global leader in packaging solutions with a strong sustainability portfolio.
Products: Flexible packaging, rigid containers, specialty cartons, closures.
Market Cap: ~USD 15 billion (2025).

2. Berry Global, Inc.

About: Specializes in engineered materials and consumer packaging.
Products: Films, bottles, containers, and nonwoven materials.
Market Cap: ~USD 6 billion (2025).

3. Sealed Air Corporation

About: A major innovator in protective and food packaging solutions.
Products: Bubble Wrap®, Cryovac®, and barrier films.
Market Cap: ~USD 7 billion (2025).

4. Mondi Group

About: International packaging and paper group focusing on sustainability.
Products: Sustainable plastic and paper packaging solutions.
Market Cap: ~USD 9 billion (2025).

5. Smurfit Kappa Group

About: One of the largest paper-based packaging companies globally.
Products: Carton board, containerboard, corrugated solutions, film packaging.
Market Cap: ~USD 12 billion (2025).

6. DS Smith PLC

About: UK-based multinational packaging company.
Products: Corrugated packaging, overwrap applications, and recycling services.
Market Cap: ~USD 5 billion (2025).

7. Jindal Poly Films Ltd.

About: Indian multinational, a leader in polyester and polypropylene films.
Products: BOPP, PET, and metallized films.
Market Cap: ~USD 2 billion (2025).

8. UFlex Limited

About: India’s largest flexible packaging materials and solution company.
Products: Flexible films, laminates, printing inks, adhesives.
Market Cap: ~USD 1.5 billion (2025).

9. Klöckner Pentaplast

About: Specializes in high-quality packaging films.
Products: PVC, PET, and barrier films for food and pharma.
Market Cap: ~USD 1 billion (2025).

10. CCL Industries

About: The world’s largest label company, also active in films.
Products: Specialty films, shrink sleeves, labeling solutions.
Market Cap: ~USD 10 billion (2025).

11. Coveris Holdings

About: A packaging company focused on sustainable solutions.
Products: Flexible packaging, protective films, industrial applications.
Market Cap: ~USD 1 billion (2025).

Frequently Asked Questions

Q1. What is driving the growth of the box and carton overwrap films market?
The market is driven by rising packaged food demand, e-commerce expansion, and adoption of sustainable packaging.

Q2. Which material type dominates the market?
Polypropylene (PP) dominates due to cost efficiency, transparency, and strength, while bioplastics are growing fastest.

Q3. Which region leads the global market?
Asia Pacific dominates with over 60% market share, followed by strong growth in North America.

Q4. How is AI improving packaging films?
AI enhances predictive maintenance, film customization, and material selection, reducing defects and increasing efficiency.

Q5. Which industries are the major end-users of overwrap films?
Food and beverages lead the market, followed by pharmaceuticals, personal care, and consumer goods.

Source : https://www.towardspackaging.com/insights/box-and-carton-overwrap-films-market-sizing

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