The global market for mobile cases and covers is expected to grow significantly, rising from USD 22.48 billion in 2022 to an estimated USD 37.98 billion by 2032. This growth represents a compound annual growth rate (CAGR) of 5.39% from 2023 to 2032.
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North America holds a significant position in the mobile case market, driven by growing smartphone usage. Between 2022 and 2030, smartphone connections in the region increased from 84% to 90%. The region’s tech-savvy consumer base, demand for high-quality products, and the presence of major brands like Apple and Samsung fuel this growth. North America’s robust e-commerce and retail infrastructure further drive market expansion, with companies adapting to consumer preferences and setting trends in mobile case designs and functionality.
For instance, in 2023, CASETiFY launched a retail partnership with Best Buy to sell iPhone accessories.
Back covers are the most popular mobile case type, offering protection and style. Made from materials like leather, silicone, and plastic, back covers come with features such as shock absorption and kickstands. Their customizability makes them a favorite choice for consumers looking to personalize their phones.
In 2022, Sprig launched eco-friendly back covers made from liquid silicone polymer.
Offline retail remains key for mobile case sales, offering customers the chance to physically inspect and purchase products. Brick-and-mortar stores attract shoppers with displays, demos, and in-person assistance, making them crucial in meeting diverse consumer needs.
For example, StarApp expanded into India in 2021, offering products through an online store targeting the growing smartphone market.
The mobile case market is led by brands like Logitech, Spigen, and OtterBox, competing with newer digital-first companies. Innovation and sustainability are key drivers, with companies like Krusell leading the way with eco-friendly, biodegradable mobile covers.
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