The adhesives for primary labelling market is witnessing strong acceleration, with forecasts predicting substantial revenue growth between 2025 and 2034. These adhesives are specially formulated for application on primary product containers and packaging, ensuring durability, compliance, and compatibility with substrates. Their role is pivotal in industries such as pharmaceuticals and food & beverages, where safety, regulatory compliance, and clear communication are essential.
Growing e-commerce and logistics industries, rising demand for sustainable and eco-friendly adhesives, and advancements in smart labelling technologies are driving the market forward.
Major Key Insights
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Regional Dominance: Asia Pacific held the largest market share (35%) in 2024, while the Middle East & Africa is projected to expand at a CAGR of 6% from 2025 to 2034.
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Adhesive Chemistry: Solvent-based adhesives dominated with a 40% share in 2024, while water-based emulsions are expected to grow fastest (CAGR 12%).
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Product Form: Pressure-sensitive adhesives accounted for 50% of the market in 2024. Heat-activated adhesives are projected to grow at 8% CAGR.
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End-use Industry: Food & beverage led the market with 35% share in 2024, while pharmaceuticals & healthcare are expected to grow fastest at 10% CAGR.
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Distribution Channel: Through converters segment dominated (45% share in 2024), but direct-to-brand is expected to expand rapidly at 25% CAGR.
New Market Trends
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Rising Demand for Low VOC & Solvent-free Formulations: Growing focus on sustainability is boosting eco-friendly adhesive demand.
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Smart Labels and Functional Additives: Increasing adoption of RFID and smart labels enhances product traceability.
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Advancements in Adhesive Technology: Improved formulations are supporting efficiency in automated production and supply chain management.
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Role of AI in Adhesives Market
Artificial Intelligence (AI) is transforming adhesive manufacturing through:
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Automated Quality Control
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Predictive Maintenance
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Formulation of stronger, eco-friendly adhesives
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Waste reduction and enhanced safety
Market Dynamics
Driver
E-commerce and logistics growth is a key driver, requiring durable adhesives for product packaging and labelling across sectors.
Challenge
High competition and cost pressures from sustainable adhesive formulations are restraining growth.
Opportunity
Smart labelling and eco-friendly innovations are opening new avenues for manufacturers, especially in RFID-enabled adhesives and biodegradable materials.
Segmental Insights
Adhesive Chemistry
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Solvent-based adhesives: Dominated in 2024 due to strength and durability.
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Water-based emulsions: Fastest growth (CAGR 12%) due to eco-friendliness and VOC reduction.
Product Form
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Pressure-sensitive adhesives: Largest share in 2024 thanks to versatility and customizability.
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Heat-activated adhesives: Fastest growth (CAGR 8%) with improved bond strength and thermal stability.
End-use Industry
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Food & beverages: Largest market due to packaged food demand.
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Pharmaceuticals & healthcare: Fastest-growing (CAGR 10%) driven by strict labelling regulations.
Distribution Channel
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Through converters: Dominated in 2024 with expertise in material selection and quality control.
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Direct-to-brand: Growing fastest at 25% CAGR by eliminating intermediaries.
Regional Insights
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Asia Pacific: Dominated in 2024 (35% share) due to rapid industrialization, e-commerce growth, and rising packaged food demand.
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China: Key hub for both production and consumption of adhesives.
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Middle East & Africa: Projected strong growth with bio-based adhesive adoption driven by industrial expansion.
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Top Companies in the Adhesives for Primary Labelling Market
Henkel
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About: A global leader in adhesives, sealants, and coatings with strong R&D focus.
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Products: Technomelt, Loctite, and sustainable hot melt adhesives.
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Market Cap: Approx. USD 28 billion (2025).
3M
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About: A diversified multinational innovator across adhesives, healthcare, and consumer goods.
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Products: Label adhesives, tapes, and bonding solutions.
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Market Cap: Approx. USD 55 billion (2025).
Avery Dennison
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About: Global leader in labelling and packaging materials.
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Products: Pressure-sensitive adhesives, RFID-enabled smart labels.
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Market Cap: Approx. USD 16 billion (2025).
H.B. Fuller
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About: Specialty adhesives manufacturer serving multiple industries.
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Products: Water-based, solvent-based, and hot melt adhesives.
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Market Cap: Approx. USD 4 billion (2025).
Sika AG
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About: Swiss company specializing in adhesives, sealants, and construction chemicals.
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Products: Label adhesives and industrial bonding solutions.
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Market Cap: Approx. USD 30 billion (2025).
Bostik (Arkema)
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About: Adhesive division of Arkema, known for innovation in specialty adhesives.
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Products: Pressure-sensitive adhesives, hot melts, and bio-based adhesives.
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Market Cap (Arkema): Approx. USD 8 billion (2025).
Dow
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About: Global chemicals giant with a strong adhesives portfolio.
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Products: Water-based emulsions, pressure-sensitive adhesives.
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Market Cap: Approx. USD 40 billion (2025).
Eastman Chemical Company
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About: Specialty chemicals firm focused on advanced materials.
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Products: Adhesive resins and additives for labelling.
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Market Cap: Approx. USD 11 billion (2025).
Ashland Global
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About: Manufacturer of specialty adhesives, coatings, and polymers.
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Products: Pressure-sensitive adhesives, bio-based solutions.
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Market Cap: Approx. USD 5 billion (2025).
Pidilite Industries
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About: India-based adhesives manufacturer well known for Fevicol brand.
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Products: Industrial adhesives, packaging adhesives, labelling solutions.
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Market Cap: Approx. USD 18 billion (2025).
Latest Developments
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Henkel (Aug 2025): Launched Technomelt EM 335 RE, a hot melt adhesive enabling clean separation of glued labels from bottles.
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Lecta (Aug 2025): Introduced premium self-adhesive solutions A292F with superior clarity.
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Trinseo (Jun 2025): Announced LIGOS™ A9615 adhesive innovation in Southeast Asia with clean removability.
Frequently Asked Questions
Q1. What are adhesives for primary labelling?
Adhesives for primary labelling are specially formulated adhesives used directly on product packaging to attach labels securely, ensuring durability and regulatory compliance.
Q2. Which industries drive the adhesives for primary labelling market?
The key industries include food & beverages, pharmaceuticals, logistics, and e-commerce packaging.
Q3. Which adhesive type is growing the fastest?
Water-based adhesive emulsions are projected to grow at the highest CAGR of 12% between 2025 and 2034.
Q4. Which region leads the global market?
Asia Pacific led with 35% market share in 2024, driven by industrialization, rising incomes, and packaged food demand.
Q5. How is AI contributing to adhesive market growth?
AI supports automated quality control, predictive maintenance, eco-friendly formulations, and reduced wastage in adhesive production.
Source : https://www.towardspackaging.com/insights/adhesives-for-primary-labelling-market-sizing
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