Connected packaging through QR codes, NFC tags, RFID chips, and BLE sensors—is transforming how brands interact with consumers, manage supply chains, and enhance product transparency. The following companies are at the forefront of this revolution, delivering smart packaging solutions across industries such as food & beverage, healthcare, personal care, and logistics.
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Amcor plc
Amcor provides a wide range of connected packaging technologies, including QR-code embedded labels, NFC-enabled touchpoints, and serialized digital identities for individual products. The company supports global brands with packaging that is both sustainable and digitally interactive, enhancing consumer engagement and product traceability.
Avery Dennison Corporation
Avery Dennison offers end-to-end smart packaging solutions through RFID tagging, intelligent labels, and its proprietary cloud platform, enabling item-level visibility, authenticity tracking, and interactive digital experiences. The company is a pioneer in integrating data intelligence into packaging.
Tetra Pak
Tetra Pak’s Connected Package technology assigns unique digital identifiers to every carton. This enables end-to-end product tracking, anti-counterfeiting protection, and direct communication with consumers. It is widely used in the dairy and beverage sectors to improve transparency and digital marketing capabilities.
Stora Enso
Stora Enso combines renewable materials with digital innovation. The company integrates RFID, NFC, and other smart technologies into paperboard and fiber-based packaging to enable connected features such as tamper evidence, product authenticity, and consumer interaction.
Thin Film Electronics ASA
Thin Film Electronics specializes in ultra-thin NFC-enabled packaging tags. These printed electronics allow brands to deploy contactless interaction at scale, providing insights into consumer behavior, supply chain movements, and product condition.
Huhtamäki Oyj
Huhtamäki delivers connected packaging solutions that incorporate QR codes, NFC, and augmented reality into sustainable packaging designs. The company focuses on engaging consumers while enabling transparency and compliance in food and health-related sectors.
Constantia Flexibles
A major player in the flexible packaging space, Constantia Flexibles offers smart films embedded with QR and NFC technologies. These are designed to enhance consumer experiences, authenticate products, and provide transparency in pharmaceutical, personal care, and FMCG sectors.
BALL Corporation
BALL offers smart packaging formats for beverages, using digital labels and connected can designs to create immersive brand experiences. The company’s technology enables real-time campaign tracking, product engagement, and customer feedback collection.
R.R. Donnelley & Sons
RRD delivers integrated connected packaging solutions including augmented reality packaging, smart labeling, and digital content integration. Its solutions are widely used by brands seeking to combine marketing activation with product traceability and security.
Graham Packaging Company
Graham Packaging integrates smart closures and code-enabled rigid containers into packaging for consumer goods. The company’s connected solutions support serialization, tamper detection, and real-time data transmission for improved brand and consumer trust.
Other Key Participants
Additional contributors to the connected packaging ecosystem include 3M, Sealed Air, Klöckner Pentaplast, Emerson Electric, International Paper, and BASF SE. These companies focus on integrating smart technologies into their packaging systems, often targeting industrial, healthcare, and high-value consumer segments.
Connected Packaging Market Outlook
The global connected packaging market is poised for substantial growth. With brands increasingly investing in traceability, digital engagement, and data-driven supply chains, connected packaging technologies are becoming essential. QR-enabled solutions remain the most widely adopted, while NFC and RFID technologies are gaining momentum due to their advanced tracking capabilities.
Summary Table: Key Players in Connected Packaging
| Company | Connected Technologies | Key Applications |
|---|---|---|
| Amcor plc | NFC, QR, serialized IDs | CPG, pharma, personal care |
| Avery Dennison | RFID, intelligent labels | Retail, logistics, food & beverage |
| Tetra Pak | Unique digital cartons | Dairy, beverages, food |
| Stora Enso | NFC/RFID in fiber packaging | Sustainable and traceable solutions |
| Thin Film Electronics ASA | Printed NFC | Consumer interaction, real-time tracking |
| Huhtamäki Oyj | AR, QR, NFC flexible packaging | Foodservice, health, sustainability |
| Constantia Flexibles | Smart flexible packaging | Pharma, food, personal care |
| BALL Corporation | Smart cans, interactive labels | Beverages, retail campaigns |
| R.R. Donnelley & Sons | Smart labels, AR packaging | Multisector marketing and authentication |
| Graham Packaging Company | Smart closures, codes | Consumer goods, food, household |
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