The gift packaging market is poised for remarkable growth, with the industry projected to expand from USD 29.01 billion in 2025 to USD 44.20 billion by 2034, reflecting a CAGR of 4.79% during the forecast period. This surge in market growth is driven by increasing consumer spending, the rise of e-commerce, and the growing demand for sustainable and personalized packaging options.
Market Size in 2024: USD 27.69 Billion
Projected Market Size in 2034: USD 44.20 Billion
CAGR (2025 – 2034): 4.79%
Leading Region: North America
Market Segmentation: By Packaging Type, Product Type, Material, and Region
Top Key Players: Smurfit Kappa Group, Card Factory Plc., Ebro Colour GmbH, Northumbrian Gifts, IG Design Group
As disposable income rises globally, particularly in developed regions such as North America, consumer spending on premium, personalized, and luxury gifts is increasing. This surge in consumer spending is expected to fuel demand for high-quality gift packaging, which elevates the overall gift-giving experience. The ongoing trend of consumer preference for personalized gifts is also driving the need for custom-designed packaging solutions.
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The rise of online shopping is another key driver of the gift packaging market. As more consumers shop online, the demand for gift packaging that can be delivered with the product is expected to grow. Online gifting platforms are becoming increasingly popular, especially during holiday seasons, further boosting the market.
The growing demand for eco-friendly solutions is shaping the future of the gift packaging market. Consumers are becoming more aware of the environmental impact of traditional packaging materials, such as wrapping paper covered with glitter or plastic-based components. As a result, there is a noticeable shift toward sustainable packaging options, such as biodegradable wrapping paper and reusable gift bags made from eco-friendly materials.
Personalization: Consumers are increasingly seeking customized gift packaging, especially in corporate gifting, where it reflects thoughtfulness and brand identity.
Wellness Gifting: Wellness gifts, such as spa gift cards or subscriptions to health apps, are becoming popular, which is encouraging packaging innovations to accommodate these unique gift types.
Sustainable Gifting: Eco-friendly gifts and packaging materials are increasingly becoming a priority, with brands opting for sustainable, recyclable, and biodegradable options.
The market for gift packaging can be categorized into several types, including:
Gift Boxes
Wrapping Paper
Gift Bags
Ribbons and Bows
Tissue Paper
Decorative Accessories
Wrapping paper holds the largest market share, capturing approximately 35.42% in 2024 due to its widespread use in gifting occasions such as birthdays, holidays, and weddings.
The most popular material in gift packaging is paper and paperboard, which made up 45.56% of the market in 2024. These materials are biodegradable and recyclable, making them an eco-friendly choice that aligns with growing consumer demand for sustainable packaging.
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North America is expected to dominate the market, holding a substantial share of 36.87% in 2024. This is due to strong consumer spending patterns, a rich gifting culture, and the popularity of seasonal celebrations like Christmas and Thanksgiving. Additionally, the presence of key players in the region supports its market dominance.
Asia-Pacific is anticipated to witness the fastest growth with a CAGR of 6.43% during the forecast period. Rapid urbanization, increasing disposable incomes, and a rising middle-class population in countries like India and China will contribute to this growth. The expansion of e-commerce in these regions also plays a significant role.
About: Smurfit Kappa is one of the leading providers of corrugated packaging solutions. It specializes in providing sustainable and innovative packaging solutions globally.
Products: Gift boxes, folding cartons, corrugated boxes, and custom packaging.
Market Cap: USD 20.5 billion
About: Card Factory is a UK-based retailer specializing in greeting cards, gifts, and gift packaging solutions.
Products: Gift wrap, gift bags, bows, ribbons, and seasonal packaging.
Market Cap: USD 1.1 billion
About: Ebro Colour GmbH is a renowned manufacturer of high-quality gift packaging materials, offering innovative solutions in both paper and plastic packaging.
Products: Wrapping paper, gift bags, and boxes.
Market Cap: Private company
About: Northumbrian Gifts is a leading UK-based gift packaging company that specializes in unique, bespoke packaging solutions for the gifting industry.
Products: Custom gift boxes, bags, ribbons, and wrapping paper.
Market Cap: Private company
About: IG Design Group is a global leader in the gift packaging industry, offering a wide range of packaging solutions for retail and corporate gifts.
Products: Gift wrap, gift bags, seasonal packaging, and related accessories.
Market Cap: USD 250 million
One of the key challenges in the gift packaging market is the environmental concerns associated with non-recyclable packaging. Traditional gift wrapping materials often contain glitter, plastics, and other non-biodegradable components that have a significant environmental impact. This issue is prompting governments and consumers alike to demand more eco-friendly alternatives.
Sustainable gift packaging innovation presents substantial growth opportunities in the industry. Companies are increasingly turning to bio-based materials, recycled content, and other eco-friendly solutions. Notable companies such as Releaf Paper and Blue Lake Packaging are leading the way in providing sustainable packaging options.
Releaf Paper: Introduced packaging products made from fallen leaves and recycled fibers.
Blue Lake Packaging: Launched fiber-based, eco-friendly tape made from cotton fiber and wood, aiming to replace plastic tape.
What is the projected growth rate of the gift packaging market?
The gift packaging market is expected to grow at a CAGR of 4.79% from 2025 to 2034.
Which region is leading the gift packaging market?
North America is leading the gift packaging market, holding the largest share of 36.87% in 2024.
What are the key drivers of the gift packaging market?
Key drivers include rising disposable incomes, the growth of e-commerce, consumer preference for personalized gifts, and increasing demand for sustainable packaging options.
What materials are most commonly used in gift packaging?
Paper and paperboard are the most commonly used materials, accounting for 45.56% of the market in 2024, due to their eco-friendly properties.
Which companies are major players in the gift packaging market?
Major players include Smurfit Kappa Group, Card Factory Plc., Ebro Colour GmbH, Northumbrian Gifts, and IG Design Group.
Source : https://www.towardspackaging.com/insights/gift-packaging-market-sizing
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