The global jewellery box packaging market is expected to grow from USD 159.86 million in 2022 to USD 271.77 million by 2032, with a CAGR of 5.5% from 2023 to 2032.
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Jewellery box packaging serves both functional and aesthetic purposes, enhancing the presentation and protection of precious items. The well-crafted design of the box complements the beauty of the jewellery it holds, while its sturdy construction ensures that the items inside remain safe during storage or transit. As jewellery packaging often captures more than 50% of customer attention, it plays a critical role in attracting buyers and boosting sales.
The exterior of the packaging is often adorned with intricate designs or sleek, minimalist styles that convey luxury and sophistication. Materials such as premium paper, fabric, and wood are chosen for their quality and their ability to elevate the overall appeal and perceived value of the product.
Inside, the jewellery box is designed to securely hold each piece, often featuring velvet lining or cushioning inserts that protect the jewellery from scratches or damage. Some boxes are designed with compartments or trays for different types of jewellery, improving organization and functionality. The packaging combines beauty, durability, and practicality, offering a high-end experience for both the giver and the recipient.
For example, in June 2023, a Kering-owned jewellery brand unveiled a new range of packaging that emphasizes sustainability by introducing new designs and reducing materials to just two types, in line with their eco-friendly goals.
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