The global packaging industry is undergoing a significant transformation, with a growing emphasis on sustainability and recyclability. Companies across various sectors are introducing innovative packaging solutions to meet consumer demands for eco-friendly alternatives. Here, we explore some recent breakthroughs in sustainable packaging by leading brands and manufacturers.
In January 2024, Pringles, the iconic American brand of potato-based chips, unveiled its new crisp tube made from recycled paper. This innovative packaging features a paper base manufactured from recycled materials, complemented by a recyclable plastic top. Designed for ease of recycling through home collection, the new tube aligns with Pringles’ commitment to sustainability.
To ensure the quality and freshness of its products, the company’s packaging experts rigorously tested the eco-friendly tube. Remarkably, the new design preserves the signature saddle-shaped chips and maintains their freshness for up to 25 years—matching the durability of the previous metal cans. This advancement marks a significant step forward in combining sustainability with high-performance packaging.
In July 2024, McLaren Packaging, a Scottish paper packaging company based in the UK, introduced a range of recyclable presentation tubes tailored to the UK alcohol industry. Recognizing the strong association between whiskey and premium presentation tubes, McLaren has designed these eco-friendly options to appeal to brand owners seeking creative and sustainable solutions.
The new tubes are distinguished by their innovative shapes, including squares and ovals, which allow for more imaginative designs. Additionally, the packaging incorporates horizontal and vertical perforations at the back and sides, enabling consumers to easily separate the metal base and paper body for recycling. By focusing on the recyclability of card components and metal, McLaren is addressing the demand for materials that are already among the most recycled worldwide.
In January 2023, Gualapack launched the InnowebMONO laminate, a groundbreaking product developed specifically for the cosmetics and personal care industries. This innovative material exemplifies the company’s dedication to sustainability by offering a mono-material laminate that facilitates recycling without compromising functionality or aesthetic appeal.
The InnowebMONO laminate underscores Gualapack’s expertise in creating advanced packaging solutions that meet the unique needs of the cosmetics sector while supporting global efforts to reduce plastic waste.
The global laminated tubes market size reached US$ 2.10 billion in 2023 and is projected to hit around US$ 4.03 billion by 2034, expanding at a CAGR of 6.1% during the forecast period from 2025 to 2034. This growth is driven by increasing regulatory support for laminated tubes, which continues to aid market expansion. Laminated tubes, known for their durability and aesthetic appeal, are becoming a preferred choice in industries such as cosmetics, personal care, and pharmaceuticals.
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